Cannabis: Your Prejudice Is My Medicine

Impulso Institute of Therapeutic Intelligence

Our friends at IPG HEALTH invited us to bring to life their new campaign: "Cannabis: Your Prejudice Is My Medicine", created for the IMPULSO Institute.

This campaign aims to demystify the use of cannabis as a medicinal treatment through real stories of people who use CBD to overcome various health challenges, from anxiety and depression to Parkinson's disease and severe PMS symptoms.

Our challenge was to create realistic 3D human organs with textures inspired by cannabis.
In addition, we conducted all the photographic retouching and composition work, integrating the 3D organs into the hands of the photographed characters.




Key Visuals

Making of


  • Client: Instituto Impulso
  • Agency: IPG Health São Paulo
  • Directors: Thiago and Ycaro
  • Executive Production: Themis Silva
  • Account Manager: Camila Jardim
  • 3d Artist: Felipe Mayer
  • Pos: Deep's Team
  • Still Photographer: Sheila Oliveira