Increasingly, Deep has the opportunity to produce content that goes beyond traditional 30” or 60” formats. In particular, this project for GSK, in partnership with McCann Health SP, had a very interesting aspect: it had no defined duration.

To make the public aware that people with HIV can choose to live a healthy and normal life, Deep produced an interactive short film that has 2 ending options. Thus, viewers could choose which fate they would give to the main character.


  • Client: GSK
  • Agency: McCann Health SP
  • Direction and Photography: Lucas Barreto e Felipe Lion
  • Post Production: Deep