Choices

GSK

Increasingly, Deep has the opportunity to produce content that goes beyond traditional 30” or 60” formats. In particular, this project for GSK, in partnership with McCann Health SP, had a very interesting aspect: it had no defined duration.

To make the public aware that people with HIV can choose to live a healthy and normal life, Deep produced an interactive short film that has 2 ending options. Thus, viewers could choose which fate they would give to the main character.