Evolution of trust

Evolution of Trust


Fox XPro is one of the most technological chemical products of Bayer. So, in order to propagate this message to the main rural producers in Brazil, Deep created a series of videos equally technological.

By mixing 3D animations, visual effects and testimonials captured all around Brazil, Deep and McCann Health SP produced a web series that explains, in an authentic way, how the product helps the entrepreneurs to make a difference in their daily activities.


  • Client: Bayer
  • Agency: McCann Health SP
  • Direction and Photograpgy: Ycaro Prata
  • Photography Direction: Ching Wang e Fabio Burtin
  • Post Production: Deep