Whether it’s a bruise, a cut or a scrape, any open wound is a major gateway for germs. To make people aware of this fact, McCann Health China invited Deep to help them spread the word about Metiotrat, a classic drug that helps disinfect and heal wounds.

Thus, this campaign was developed where we can play with the theme in a series of humorous prints, created entirely in 3D.


  • Client: Metiotrat
  • Agency: McCann Health China
  • Direction: Thiago Silva
  • Post Production: Deep