ILBS | Listen to your liver

Concept and Illustration for the Liver Institute of London Campaign

We were invited by FCB Health London to produce the main image for the campaign of the Liver Institute of London. The goal was to illustrate, in a playful and informative way, the symptoms of liver problems that manifest in other parts of the body, with a special focus on foot swelling.

Key Visual

Details

Concept Art Study

We began by creating conceptual sketches to define the visual approach and tone of the image. The idea was to create a playful yet informative representation that could effectively communicate the symptoms to the target audience.

Process

Credit

  • Director: Thiago Silva
  • Client: ILBS
  • Agency: FCB Health London
  • Creative Director: Bruno Abner
  • 3D Artist: Sattu