Natural Fiber

LIA and Clio Awards
Natural Fiber

Funny and wonderful

Campaign created to treat a theme that is always motive of laughter or fury among people, flatulence. We create 3-D characters inspired by the most common vegetables, which are natural fibers; carrots, beets and radishes. In a fun way, we create daily situations to demystify the act of dropping flatulence, as it is a sign that your health is going well.



  • Client: Natulab
  • Agency: McCann Health
  • Creative Director: Bruno Abner
  • Art Director: Thiago Silva, Leonardo Viriato, Marcelo Segovia
  • Copy: Bruno Abner
  • 3D Artist: Felipe Mayer
  • Illustrator: Alex Solis