Funny and wonderful
Campaign created to treat a theme that is always motive of laughter or fury among people, flatulence. We create 3-D characters inspired by the most common vegetables, which are natural fibers; carrots, beets and radishes. In a fun way, we create daily situations to demystify the act of dropping flatulence, as it is a sign that your health is going well.
Carrot, beetroot, and radish in the form of funny characters have been a hit all over the world. Created by the São Paulo-based agency, McCann Health, to promote a campaign about the benefits of fiber, these characters have won international awards.
- Bronze at London International Awards 2019
- Bronze at Clio Awards 2019.
- Client: Natulab
- Agency: McCann Health
- Creative Director: Bruno Abner
- Art Director: Thiago Silva, Leonardo Viriato, Marcelo Segovia
- Copy: Bruno Abner
- 3D Artist: Felipe Mayer
- Illustrator: Alex Solis