Embrace the Positivity

Embrace the positivity

GSK

More than just surviving, it is possible to have a perfect life testing positive to HIV.

And in order to tell this to the audience with as much credibility as possible, no one is better than actual people who live this reality every single day. 

DIEGO

JOSÉ

JESSYCA

Credits

• Client: GSK
• Agency: McCann Health SP
• Direction: Ycaro Prata
• Photography Direction: Leo Kawabe
• Post Production: Deep