Teddy bears and Friends
This partnership with McCann Health New Jersey was, undoubtedly, one of the most exciting projects that Deep has ever had the honor of participating in. To teach parents to identify the symptoms of jaundice in their children, a disease that mainly affects the young ones, one of the greatest children’s icons was brought to light: the Teddy bear.
Through images and videos crafted 100% in 3D, Deep created the bears’ skin with the symptoms that can show up in people: yellowish eyes, itching and skin bruises.
Teddy Bears and Friends got two shortlists in Cannes and New York Festivals.
Cannes Lions Health / Craft: Art Direction
New York Festivals / Craft: Art Direction
- Client: Mirum Pharmaceuticals
- Agency: McCann Health New Jersey
- Direction: Thiago Silva
- Post Production: Deep